Sunday, December 25, 2011

Scope of low calorie food in India



There is much scope for making for Low calorie food as people are suffering from many diseases due to junk foods or soft drinks. Food Industries should take appropriate steps to create low calorie food or foods with higher fiber. Mostly, these foods are imported from other countries in bulk quantities. One such bakery industry is Tiffon which are manufacturing sugarless Biscuits which are popular among health conscious people. If any Indian bakery industry try to produce sugar free biscuits than cost of these products will be much low as compare to imported sugar fee biscuits. In India, none of Indian Bakery Company takes any serious steps or do research to manufacture sugar free biscuits or Cake at affordable price. As India is becoming capital of Obesity People but Indian food industries have never think about producing low calorie food in large scale. Other food drinks which are calorie free are Dlite Drinks which are available in many flavours like Lemon or Orange, Apple etc. The effort for manufacturing sugar free drinks by Dlite Brands is awesome and praising. But they do not advertise these drinks much on digital media or Paper Media. So, they are not popular among Indian people, as result, these drinks are not easily available in Indian markets. They are just available in big malls only. The efforts of PepsiCo brands are also good in manufacturing calorie drink like Pepsi Diets at affordable price. I suggest PepsiCo that they must lunch other flavour too with low calorie content eg Thumbup, Marinda. All of above, Efforts of Pitanjali Yogapeth is great in manufacturing herb foods which are highly nutritive and rich in fibers. I suggest Pitanjali Yogapeth to produce new foods which have taste of fast foods but contain Indian Herbs and Fiber too. They can produce Noodles or Pasta made of many cereals flours. As they are already producing biscuits, Dalia and flour made of many cereals. They can produce more food items which can be highly nutritional like ready to eat foods, fast food with herb nutrition and high fibers. I suggest Pitanjali Yogapeeth to manufacture biscuits rich in Indian Herbs. My other suggestion is that they can produce sugar free squash of Amala, Apple, or any Indian Herb drink for diabetic patient. They can manufacture Sauces rich in Indian herbs. Conclusion of this discussion is that there is much scope of low calorie foods and fibrous foods. A lot of research is required to produce such foods in large quantities but at affordable price. But unfortunately, in India, our higher education model is much traditional and old. In Indian universities, maximum studies is based on theoretical concepts and we do not take researches seriously in MSc or PhD levels as compare to America or European Universities. Mostly Indian student do research on old topics which was already documented by foreigner countries. All of this, Mostly Indian universities do not have much sophisticated scientific facility and equipments to do world class research work. Also, Indian government keeps much low budget for Research and Development too as compare to America or Europe

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